This is Not a Test, So How Do You Sign Up Constituents?
The truth is frightening: If you send a message, it is useless if no one hears it.
And according to CDW-G’s "This is a Test" report, more than one-third of Americans are not familiar with their local mass notification system. More than half don't know if their city even has a modern, text-messaging alert system. Here's how to help differentiate your message in ways that can save lives.
MAKE YOUR PROGRAM A MUST-SEE
To raise awareness and encourage sign ups, develop creative, multimodal, recurring promotional programs that include a mix of:
Click here to explore more useful resources.
And according to CDW-G’s "This is a Test" report, more than one-third of Americans are not familiar with their local mass notification system. More than half don't know if their city even has a modern, text-messaging alert system. Here's how to help differentiate your message in ways that can save lives.
MAKE YOUR PROGRAM A MUST-SEE
To raise awareness and encourage sign ups, develop creative, multimodal, recurring promotional programs that include a mix of:
- Radio and TV public service announcements (PSAs)
- Mass transportation advertising, such as posters on buses and in subway cars and mass transportation stations
- Web links to system sites in e-mail signatures and on public safety vehicles, such as police cars and fire trucks
- School newspapers
- Student union flyers
- Institutional Web sites
- PTA programs
- Literature distribution at community events
- Sign-up campaigns linked to charitable donation programs
- Billboards
- Outreach to local reporters
- Advertisements in local print, broadcast and online media
PRESSURE CAN BE A GREAT THING
Creating buzz through an effective promotional program makes your message appear more attractive and applicable. The resulting acceptance leads to peer pressure (or parental pressure), encouraging users to sign up for the system. College students, for example, are more likely to sign up for their university system if parents indicate it is important.
Creating buzz through an effective promotional program makes your message appear more attractive and applicable. The resulting acceptance leads to peer pressure (or parental pressure), encouraging users to sign up for the system. College students, for example, are more likely to sign up for their university system if parents indicate it is important.
Click here to explore more useful resources.